Bobby believed that the lack of hope, contemporary role models, community spirit and core family values were beginning to take their toll on younger generations. He felt these values were fast being replaced by ignorance, racism and anti-social behaviour. EMMA has since evolved into a global village with a true philosophy:Mr Bobby Syed

Your character defines you, nothing else
Be proud of who you are
Follow your dreams
Respect yourself
Respect humanity
Know that when you help others, you are actually helping yourself
Respect the world you live in

EMMA is a 21st Century multicultural brand based on our growing 'Metropolitan' and 'Cosmopolitan' lifestyles within an urban environment. EMMA’s presence on the international stage has been a real achievement for everyone. EMMA places an emphasis on the work of ethnically diverse communities, celebrates our collective achievements and aids in the creation of positive new role models, regardless of their ethnicity, gender, age, religion, political affiliation or sexual orientation.


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About Awards Nelson Mandela
" EMMA is a great initiative to bring together and acknowledge publicly the professionalism, expertise and contribution of the recipients...and will continue to make a great contribution to the ethnic and mainstream media in Britain. "
 Award Winners Clips
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